Published August 13, 2026 · by

What a free game plan actually contains (ours, specifically)

A local SEO game plan document showing a Google Business Profile audit, a map pack screenshot, and an ordered list of recommended fixes

Our free game plan contains four things: your profile read line by line, dated screenshots of where you sit in the map pack, what ChatGPT and Gemini answer about your market, and an ordered fix list. “Free audit” is the most devalued phrase in this industry — it usually means software ran for a minute and a salesperson would like your calendar — so here is exactly what’s inside ours, so you can judge the difference before requesting anything.

The four parts

  1. Your profile, read line by line. Categories, services, description, photos, hours, service areas — each checked against what searches in your trade actually reward, by a person, not a crawler. The output is specific: which fields are working, which are empty, which are quietly wrong.
  2. Where you sit in the pack. Dated screenshots of the real results for the searches that matter in your city — the map pack as a customer sees it, not a rank-tracker abstraction. You see who holds the top spots and what’s visibly true about them: their review recency, their categories, their photos.
  3. What the AI assistants say. We ask ChatGPT and Gemini what your customers ask — who’s good near me, for your trade, in your town — and screenshot the answers, dated. Most owners have never seen this. Whether you’re named, who is named instead, and what those answers cite is now part of being findable.
  4. The ordered fix list. Not everything wrong — what we’d fix first and why, in sequence. Some items take ten minutes and you could do them this week; the list says so plainly.

What it costs, and the honest why

No cost, no card, in your inbox within one business day of asking. The candid version of why it’s free: it’s how we earn a conversation. You’ll know from reading it whether we actually looked at your business, which is the thing no automated report can fake — and the findings are yours to keep whether or not that conversation happens. Some owners take the plan and do the work themselves. Genuinely fine. The ones who’d rather hand it off know exactly what that looks like.

How to judge any free audit, including ours

Three questions: Is anything in it dated and screenshotted, so you could verify it yourself? Does it name specifics about your profile and your competitors, or could the same PDF go to any business in your trade? And does it tell you what to do first, or just what’s wrong? (The scam patterns to watch for — a “free audit” that opens with fear is an audition for more of the same.)

The short version

Four parts: your profile read closely, the pack as it really stands, what the AI assistants answer, and what to fix first — dated, screenshotted, yours to keep.

Request yours. One business day, no card, and you’ll know from page one whether we looked.

Common questions

What does a free local SEO game plan include?

Ours contains four things: your Google Business Profile read line by line against what your trade's searches reward; where you actually sit in your city's map pack for the searches that matter, with dated screenshots; what ChatGPT and Gemini currently answer when someone asks who's good nearby, also screenshotted and dated; and an ordered list of what we'd fix first and why. It's specific to your business — not a template with your name inserted.

Is a free SEO audit actually free, or a sales trap?

Usually it's an automated report whose job is booking a call — that's the industry's honest answer. Ours is free with no card and assembled by hand, and it is also, candidly, how we start conversations — the difference is that the findings are yours to keep and act on either way. Some owners take the game plan and do the work themselves. That outcome is fine with us, which is easy to say precisely because everything in it is verifiable.

How long does it take to get the game plan?

Within one business day of the request. It's assembled by a person reading your actual profile and your actual market, which is also why it arrives in a day rather than in the sixty seconds an automated scan takes.

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Everything in this guide, done for you.

Start with a free rank check + game plan: exactly where you sit on Google today, what's quietly costing you calls, and what it takes to own your map. No cost, no card, no pitch-slapping. If you want it handled: from $349/mo plus a one-time $499 setup, three months to start then month to month. Every deliverable in writing — a month we don't deliver is free.

Get my free game plan →

Every deliverable on the card, guaranteed — or the month’s free · Or call Calvern: (512) 537-4481

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