Business Profile attributes are structured checkboxes — payments accepted, wheelchair access, business identity — that show on your profile and can make it eligible for searches filtered on that detail. They are a matching and disclosure surface. Google does not publish them as a ranking factor, and its own wording about them is careful in a way worth reading closely.
Google’s own sentence is doing quiet work
The help documentation says that if you add certain attributes, your business might show up in searches for places with those attributes. That is a claim about which searches you become eligible for. It is not a claim about where you land in one. Our industry tends to read every new checkbox as a lever; this one is a filter.
Which is still worth having. A filter you are missing from is a search you cannot win, and filling the attribute section costs one sitting.
Nine identity attributes, and one with a rule attached
Read from Google’s documentation on 24 August 2026, the business identity options are: Asian-owned, Black-owned, Latino-owned, LGBTQ+ owned, Disabled-owned, Indigenous-owned, Veteran-owned, Women-owned, and Small business.
You can select more than one, and you can opt in or out at any time. Small business is the one with conditions: franchises are excluded, Google defines it as under $10 million a year, and a profile may be marked that way automatically from what Google already holds.
Some attributes are not yours to set
Owners can directly edit many attributes. Others are populated from customer input — the answers people give about a place after visiting it. So a profile can carry an attribute nobody at the business ever added, and that is by design rather than by error.
The practical consequence: read your own attribute list before assuming it says what you think it says. This is the same discipline as checking your categories rather than trusting the category you chose two years ago. (What categories do and don’t do.)
Veteran-owned earns its keep in a garrison town
An identity attribute is worth most where the identity is a live signal for the customer. In a military-turnover market the veteran-owned attribute is not decoration; it is shorthand a new arrival recognizes before they read a single review. (Why turnover changes the whole search picture in a town like Killeen.)
The reverse also holds. Adding every attribute you technically qualify for, in a market where none of them mean anything to the buyer, produces a longer profile and no different outcome. Which attributes earn their place is a market question, and it is one of the first things we read when we look at local SEO in Killeen.
Availability moves, and so do the names
Google states that some attributes are limited by location, country or business category, and that attribute names change over time to match how people search. That makes the attribute section a thing to re-check, not a thing to complete.
Also worth knowing before you go looking for a change: Google says a review of your edits usually takes about 10 minutes and can take up to 30 days. Nothing appearing immediately is not the same as nothing being accepted.
The honest expectation
Fill in everything true. Skip everything not true — an inaccurate attribute is a small lie on a public record, and it is the sort of thing a competitor screenshots. Then treat the section as maintenance, because the list you filled in is not the list Google will offer next year.
Attributes are part of keeping a profile accurate month after month rather than once. What that upkeep covers is on the services page.
NASP 
Wild Foods Co. 
Noble Origins 
Cowboy Pools 
BT Biltong