No — not first. Your Google Business Profile does the early work, and most local businesses ask this backwards: the question isn’t whether a website helps, it’s what the first dollar should buy.
Where your buyer actually is
Someone needs a detailer, a caregiver, a tutor. They search, Google shows them three businesses on a map with stars next to each, and they call one. A lot of buyers complete that entire journey without leaving Google once.
For that journey, your Google Business Profile is your website: the photos, the reviews, the hours, the button they press. And a profile is live on the map the day it’s finished — no design project, no launch, no hosting bill.
A website you’ll build “someday” ranks exactly as well as no website.
What a website is actually for
None of that makes websites pointless. It makes them a second purchase. A website starts earning when:
You have more than one thing to rank for. Multiple services, multiple towns — each wants a page, because a profile is one pin in one city.
Your buyer researches before they trust. Home care and clinics are the standing exception: a family checks the website before they call, and a missing one costs the call. (We wrote up what that website needs to say separately.)
You’re answering long questions. Pricing logic, process, before-and-afters — things a profile can’t hold.
The order of the first dollar
Profile first: complete it, activate it, answer the reviews, let it take the calls. Website when the profile is working and you can name the job the site would do — more cities, longer answers, or a trust check you’re currently failing.
That’s the order we run it in too: every plan works on your profile, and the website is a one-time build you add when it has a job — yours to keep either way. Start with the profile →
NASP 
Wild Foods Co. 
Noble Origins 
Cowboy Pools 
BT Biltong